Objectives

The specific goal of our company at present is to focus on marketing and production of our newest product, Panama Plantains.  The overall objective for our new marketing campaign is to promote brand awareness and acquire new customers.  Our current progress includes recipe completion and product packaging design.  Final edits on packaging is to be completed by 31 December, 2014.  This objective will be fulfilled by our knowledgable staff and contractors.  All company resources have been made available, and all personnel necessary to accomplish these goals have been informed of the specifications.  Production is to be completed by 01 March 2015 and on store shelves by 15 March 2015.  “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” - Peter F. Drucker