Marketing Mix: Distribution

Distribution of the product to the user at the right place at the right time is extremely important.  Also, underestimating the demand for consumers can be an issue if inadequate amounts of product have been placed on the shelves.  Phileas Fogg will be using indirect and direct distribution for product placement.  We will be using wholesalers and retailers for store placement.  Direct distribution will take place via Internet sales.  Intensive distribution will be used for Panama Plantains.  This method is used commonly to distribute low priced or impulse purchase products such as chocolates, soft drinks, and of course, Panama Plantains.  "Marketing is simplistically defined as ‘putting the right product in the right place, at the right place, at the right time.’" - Marc of Entrepreneurial Insights.