Tuesday, November 25, 2014

Marketing Pitch

Product Synopsis:

To our fellow foodies…please enjoy this newest sensation from Phileas Fogg!  We fell in love with the local cuisine of Panama & decided to bring this wonderful country’s flavor to you!

Plantains or platanos are grown on a tropical plant in the banana family.  Plantains are used in a variety of dishes, and are usually served fried.  We’ve sliced, seasoned, and fried ours into delicious chips that go with a variety of beverages!  Pick up yours today!

Pitch:

Production for Panama Plantains is to be completed by 31 December, 2014.  Product will be available in commerce on 1 January, 2015.  Packaging is a small blue box with product image, Phileas Fogg logo, and Panama Plantains character.  Serving size will be 3.5 ounces and price point is $2.00.


This snack will be marketed to people of all ages and cultures.  Our friendly snake character, Pamela, will entice children.  The product photo is geared towards adults.  This product will also be advertised as a great bar snack, which will be geared towards bar owners and their customers.




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