Implementation Evaluation & Control
“Implementation, Implementation, evaluation and
control are like the three legs of a stool; remove one, and the stool wobbles
and crashes to the ground.
Evaluation and control are like the three legs of
a stool; remove one, and the stool wobbles and crashes to the ground.” –
Jeanne Grunert. All of these items are essential for the successful
completion of our marketing activities.
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