Tuesday, November 25, 2014

Marketing Mix: Product

While products come in several forms, our Phileas Fogg snack line is categorized as convenience goods.  Our newest snack, Panama Plantains, has already completed most steps in the product development stage.  We’re currently working on market testing and commercialization.  This new product is estimated to have a very long product life cycle.  Panama Plantains are delicious, affordable, and will be made available to the public after the new year. 


We would like the saturation point to reach 100%, but are aware that this is optimistic.  Our culture tends to adopt new products more quickly than others, and we’re anticipating that our new product follows this trend.  Our branding is complete, and product packaging is being developed.

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