Promotion is one of the 4 P’s of the marketing mix. The staff at Phileas Fogg knows the
importance of promoting new products.
Television commercials will be filmed and broadcasted on national
network channels. Advertisements will be
published in magazines, newspapers, and local publications.
The development of the World Wide Web has changed the
business environment forever. Consumers
are on average spending more time online then watching television. E-commerce will be utilized to the fullest
with online advertising. Shoppers will
be able to purchase our products from the comfort of their home 24 hours a day,
7 days a week. Our entire product line
will be available for purchase on our website.
We will also promote with the use of banner adverts and pop up
advertisements.
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